Blog
Teardowns, playbooks, and the numbers behind them. Written for founders and operators who have to show the work.
2Posts
Oct 10Last updated
Latest · Pipeline
Lead generation vs demand generation: the difference, and the mistake that erases it
Picture two dashboards on one screen. The first says marketing is winning: cost per lead down 40%. The second says sales is losing: pipeline flat for three quarters. Both are right, because they measure different things with the same word. Here is where lead generation ends, where demand generation starts, and how to run both without either one lying to you.
We built an SEO agent. Its best feature is saying no.
Every Wednesday at 7:30am, an agent pulls a client's Search Console and GA4 data and writes a report. The most valuable section lists the recommendations it threw away. Here's the architecture, the real numbers from one week, and the guardrails that keep it off production.
Read ↗