Outbound · GTM engineering · Cold email systems

Outbound your AI agents can run.

You've outgrown founder-led outbound. You don't want a ten-person RevOps team to replace it. We build the agents that find, qualify and engage in-market buyers, inside the stack you already own, and run them until they produce pipeline.

The problem

Sound familiar?

None of these are a headcount problem. They are a systems problem, and hiring into them only makes the system more expensive to run.

01The founder is still the best SDR on the team. And the only one.
02Every list is built by hand, so every campaign starts from zero.
03The agency topped out at fifty accounts and called it scale.
04Six tools on the invoice. No one can draw the motion on a whiteboard.
How it works

Find. Qualify. Engage. Then run it until it pays.

Built inside your stack · Yours to keep
  1. Phase 01

    Map the buyer

    We define the signals that say an account is in market for you: hiring, stack changes, funding, leadership moves, intent. Written down, agreed with sales, versioned like code.

  2. Phase 02

    Build the agents

    Agents that source accounts, enrich them, score them against the signals and draft the first message. Built in your Clay, your CRM and your sequencer, with your team watching. No black box.

  3. Phase 03

    Run it until it produces

    We operate the agents, read every reply, and tune signals, copy and cadence until booked pipeline is repeatable. Not a launch and a deck. A motion that works.

  4. Phase 04

    Hand over the engine

    Your team and your agents take the controls with a runbook. The system stays in your stack. We don't have to.

Case study

From 8 to 30 qualified meetings a month in 90 days, without hiring a single SDR.

Our client, a Series B fintech at $17M ARR, was relying on founder referrals and two SDRs building lists by hand. We deployed agents inside their HubSpot and Clay stack to monitor three to four buying signals, qualify accounts against their ICP, and draft outreach for rep approval. Within 90 days, qualified meetings went from 8 to 30 a month, and the team now runs the system on their own.

<1 hrSpeed to signal: buying signal to first personalized touch, down from days
$1M+Qualified pipeline sourced in the first 90 days
3.5xLift in qualified meetings per month
15+ hrsResearch and list-building time returned to the sales team, every week
What operators say
“Our reps used to spend half their week building lists. Now agents surface the accounts that are actually ready to buy, and my team just sells.”
Cory MurphyHead of Sales · Cater2Me
“Ryan didn’t just run ads. He built the GTM engine that 10x’d our pipeline in under 3 months.”
Lisa NalewakVP of Marketing · RE-Target
“Most agencies hand you a dashboard and a monthly invoice. Ryan built a system inside our own stack that we actually understand and run ourselves.”
Ryan van de GriendtHead of Experiential · RMNG
FAQ

Questions operators ask.

How is this different from a Clay agency?

A Clay agency builds tables. Most top out at a handful of accounts because a person is still inside every loop, and the tables live in their workspace. We build agents to run the loops, so the motion scales with compute instead of headcount, and it lives in your workspace from day one.

How is this different from an outsourced SDR firm?

Managed-service firms sell process and people: an account manager, a team lead, a pod of SDRs and a weekly deck. You rent the output, and it stops when the contract does. We build the system inside your stack, run it until it produces, then hand it over. You own it.

What stack do you build in?

Yours. Typically Clay for data and enrichment, HubSpot or Salesforce as the system of record, and whichever sequencer you already pay for. If a piece is missing we will recommend one. We will not move you onto ours.

Who is this for, and who is it not for?

B2B companies between roughly $20M and $200M ARR that have outgrown founder-led outbound and want a pipeline engine they own rather than a team they manage. If you are still finding product-market fit, this is too early. Spend the money on conversations instead. If your market is a named list of accounts rather than a signal-driven pool, start with ABM instead. If you already have pipeline and want to be the obvious choice before a buyer enters the market, that is demand generation.

Ready to own your outbound?

Thirty minutes. Bring your current stack and your best guess at the ICP. We'll tell you what an agent-run motion would look like inside it. Want numbers first? See how outbound is priced.

Book a strategy call ↗